Concept design, Character design and Storyboard

Concept design

What is Concept design?

Concept design is a set of illustrations where the principal goal is the representation of a design or idea. It is used in videogames, films, 3D animation, comic books, before the final product is released. Concept design also refers to visual development or concept art.

The concept artists are individuals who generate the visual design for characters, elements, or areas that do not yet exist. This includes, but is not limited to, the cinematographic production, 3D animations, and more recently, the production of videogames. A concept artist can be requested to do preliminary artwork, or to be inserted in the creative team of a project. The principal use of concept design is to have a vast view of the situation. A breadth-first approach helps us to explore the whole universe of all possible designs.

As an extension of the generation of an idea, like the brainstorming exercises, it generates new options at the beginning of the project when the ideas can be explored with lesser costs. The concept designs give a preventive vision that offer a great level of control over the creation and realization of a project; exploring, in search of preventively solvable problems, or more interesting development opportunities.

Character design

STUDIO FX is proud to have young talented illustrators to create Characters, illustrations, or 3D for cinematographic, television, and commercial production. Our artists can also quickly convert existing illustrations and Characters to bring them into the magic world of 3D Animations. The Illustrations and Character design, once converted for 3D animation, have the advantage of being able to be visualized with a virtual camera in all positions, and brought in any scenario or context. This advantage leads to greater creative speed, and therefore lesser production costs.

The Press, TV, or Cinema; Character Design creates illustrations to bring the user in a fantastic world.


The Storyboards are a series of photos or drawings that tell the sequence of scenes of a production on a film, video, or 3D. The Storyboards can be created from handmade drawings or digitally on a computer.

When do we need them?

In productions, they serve first of all to pinpoint a story, then to define its parameters, the available resources, and its length and realization time.

Where are they used?

  • Film
  • Theatre,
  • Animatics,
  • Photomatic,
  • Comic books,
  • Business,
  • Interactive media

Robert Valcic: Illustration suprevisor

The beginnings of his drawing go back in elementary school, where instead of listening teachers, starts to draw on every piece of paper that got under his arm. It all started with a simple poster for school dance and from there came various orders for drawings, posters for underground concerts, bands and logos for various fanzines.

Work continues until the end of the medium, when he meets with airbrush and begins drawing airbrush art on guitars, helmets, motorbikes. At the end comes in a graphic studio, where he gets the first serious work. Alot of practice and lessons learned, do not deter from his passion, comic books. Starts 13 year cooperation with Primorske Novice, which publishes comic books. However, way drives him to educate himself in Italy with a known author Alessandro Barbucci where he finds a lot of contacts with new people who share same interests.

Training continues with Emanuele Tenderini to the rate of coloring comics using the computer, postponing airbrush art, after he got first work in this area for the French market. With the drawer Vincenzo Cucca participates in two comic books, where he colors for Maat( ) and Maitre Des Ogres( ). Now works with StudioFX and much more is been planned.

Coloring by Robert Valcic
Design by Vincenzo Cucca